There has been a growing demand for marketing assistance and for good reason. Digital marketing has become the go-to approach for reaching customers, overtaking traditional methods like print or radio advertising. For today’s small businesses, the priority is clear: build a strong digital marketing presence that can compete, connect and convert.
As a business owner, you can no longer push aside the pressing need for marketing support. Just take a look at what your competitors are putting out. You might even be subscribed to one of their newsletters, and every week, without fail, it lands in your inbox. Their social media is active, their brand feels alive, and their marketing work rate is miles ahead. They’re on top of you, at least in the marketing game, and you can’t help but wonder: how do I ever get to that level of consistency?
In this article, we’ll walk through 5 clear signs that it’s time to hire a marketing assistant. If any of them resonate, consider it your signal to take to get a marketing assistant.
What Does a Marketing Assistant Do?
A marketing assistant is a junior role marketer. They aren’t as experienced as senior marketing managers or strategists, but they have enough knowledge and skill to execute tasks effectively. It’s the right kind of support for a business that’s growing but doesn’t yet need (or can’t justify the cost of) a full marketing department.
Typical Tasks They Handle
The work a marketing assistant does will look slightly different depending on your business, but in most cases, their responsibilities include things like:
- Scheduling and publishing social media posts so your feeds stay active.
- Drafting newsletters, blogs, or social captions to keep your audience engaged.
- Conducting competitor or market research to help you understand trends.
- Monitoring analytics and preparing reports so you know what’s working.
- Supporting campaigns with admin tasks, deadlines, and follow-ups.
- Engaging with your audience through comments, DMs, or emails.
- Supporting consistency in branding across different channels.
- Handling admin around campaigns, and deliverables.
These might sound like small jobs on their own, but when you put them together, they easily add up to 10–15 hours of your week.
The reason this role matters is simple: it saves you time and keeps your marketing consistent.
With a marketing assistant you get:
- More time to focus on the important parts of your business.
- A consistent presence online, even when you’re busy.
- A cost-effective way to keep your marketing moving without hiring a senior marketer.
Again, just the right kind of marketing support you need.
5 Signs You Need a Marketing Assistant
You’re not proud of your social media platforms
This is our favourite sign.
You know that feeling when someone asks for your Instagram or LinkedIn, and you hesitate before sharing it? That’s a sign. If your pages look empty, or just don’t represent your business properly, you need help.
Social media is the first place people go to check you out. If what they see doesn’t look good, it creates doubt. They start to wonder if you’re serious, if you’re active, or if your business is even still running. It doesn’t matter how great your product or service is, if your online presence doesn’t reflect that, you’re losing people before they ever reach out.
It’s taking up too much of your time
Most business owners won’t like to hear this but you can’t be everywhere at the same time. You can’t do it all, you can’t learn it all if you do that you just become a jack of all trades but a master of none.
Marketing is one of the biggest time thieves for business owners. You think you’ll just “quickly” draft a post, and two hours later you’re still editing. You spend a whole evening trying to figure out why your email campaign isn’t sending. You waste weekends fiddling with designs that will never look professional no matter how much time you pour into them.
The worst part about marketing tasks taking up your time is that you’re not even getting the results to match the time you’re pouring in. You end up exhausted, and with half-baked marketing.
You’re missing opportunities because you can’t keep up
First of all, because your marketing is inconsistent, you can’t even keep up with any marketing trends or industry updates that could actually help your business. By the time you hear about something, your competitors are already using it to get ahead.
Did you hear about the new Meta update?
Did you know optimising your captions can boost your search ranking?
No, you didn’t because you don’t have the time to keep up. You’re too busy running your business, as you should be.
Let’s not even get started with social media trends. Look at Duolingo. They jump on every trend the moment it drops and it’s why they dominate online. Meanwhile, you’re still figuring out how to turn one Canva post into a carousel. By the time you’ve posted, the moment has already passed.
Now if you had a marketing assistant then maybe you might not be missing all these opportunities to help your business’s visibility online.
You’re Burnt Out
You dread even starting marketing tasks. Just thinking about posting on social media, writing captions, sending emails, or writing content feels overwhelming.
You might think it’s just a little stressful, but soon it becomes exhausting. You feel drained and frustrated, like no matter what you do, it’s never enough.
To an already busy small business owner, handling the marketing aspect just becomes another weight of work you absolutely don’t need. What you do need is the right support on your team to help lessen the workload on you.
The right support we’re talking about in this case is a marketing assistant. They can take over the tasks that are draining your energy, like creating social media posts, writing captions, sending marketing emails, and writing articles.
Your Marketing Team Needs Extra Help
There is always going to be more marketing work to do as your business evolves. Growth means more customers to reach, and more content to create. Even with a strong in-house team, the workload keeps expanding and most times, your marketing manager and executive can’t keep up with everything.
Small, everyday tasks like writing captions, scheduling posts, sending emails, or updating reports are necessary tasks that can be left in the hands of your marketing support.
Having that extra help makes a huge difference.
Conclusion
Marketing will always be a big part of growing your business, but you don’t have to carry all of it on your own, and neither does your team. By bringing in the right support, like a marketing assistant, you make sure the small but important tasks get done without draining your main team.
With Arwana, you can hire a marketing assistant either full-time or part-time, depending on your needs. Take the first step by booking a call with Arwana today and get the support your business deserves.
