When a business owner thinks of the digital marketing efforts their business will need to grow and make profit, their mind often drifts to organic marketing efforts such as content creation and all, which is very necessary. For a business to grow, you need people to see your brand, interact with it, and know you’re legitimate
But the marketing effort that really helps a brand achieve sales and results is the paid marketing effort that goes into it.
Marketing is a broad field with many branches, each with its own strengths and unique value. However, when it comes to generating measurable results, a paid advertising strategy that’s well-planned, executed and managed will make all the difference.
WordStream once ran a research study on how businesses perform with Google Ads, and what they found was that for every £1 a business spends, it makes about £2 back. That means when your ads are done right, they don’t just bring people to your page; they bring money back into your business.
It’s one thing to post content and hope it reaches the right people, but it’s another to intentionally target those who are ready to buy.
Some business owners think boosting posts counts as a paid marketing effort. Yes, technically it does, but boosting posts and hoping for the best can easily turn into a waste of money. Money goes out, but will it ever really come back?
Paid advertising is more than just boosting posts. It requires a proper strategy. It’s about knowing who to target, how to reach them, and how to turn clicks into paying customers. That’s exactly why you need a remote paid marketing specialist, someone who understands how to make your ad spend actually work for you.
The Cost of Running Ads Without an Expert
When paid ads are done right, they can do a lot for a business. They build brand visibility, help you reach new audiences, bring in leads, and most importantly, drive sales. The whole point of advertising is to make people notice you and eventually buy whatever it is you are selling or offering.
But when ads aren’t managed properly, or rather, when your ads aren’t managed by an expert it shows in the result. Many small business owners try to run ads on their own and end up making the same mistakes over and over again. Wrong targeting, poor copy, weak creatives, and no tracking can lead to low click-through rates and almost no conversions. You’re basically paying for people to scroll past your ad.
A Databox report found that the average click-through rate for Facebook ads across industries is just 0.9%, which means out of every thousand people who see your ad, only nine might click, and if those nine aren’t your ideal customers, that’s money gone with nothing to show for it.
Every pound spent on the wrong campaign could have gone into an optimised one that actually brings results.
What a Paid Ad Specialist Actually Does
A paid ad specialist is someone who manages and optimises online advertising campaigns to help businesses reach the right audience, get more leads, convert leads, and increase sales. Their job is to build a strategy that gets your business seen by the right people and converts that visibility into profit.
It starts with research and campaign strategy. Before any ad goes live, they dig into who your audience is, what they care about, and how they behave online. They study competitors, analyse trends, ad copies, and use that information to create a campaign that actually makes sense for your business.
Then comes audience segmentation, breaking your target market into specific groups based on interests, location, age, or buying habits. This makes your ads more personalised, so instead of reaching everyone, you’re reaching the right ones.
Next is campaign setup across platforms like Google, Meta, TikTok, YouTube, and LinkedIn. Each platform has its own structure and rules, so a good specialist knows how to tailor your campaigns to fit each space.
They also manage A/B testing and data analysis, testing two or more ad versions to see which performs better. Sometimes, a single headline or image swap can double conversions.
Then there’s budget allocation and optimisation deciding where your money goes, what gets more funding, and what needs to stop running. This is how they help reduce CPC (Cost Per Click) and improve ROAS (Return on Ad Spend).
Finally, there’s conversion tracking and real-time reporting. A good specialist doesn’t just launch a campaign and walk away. They monitor what’s working, what’s not, what can be improved, and adjust in real time to make sure every ad brings results.
All of this combined drives measurable ROI, better lead quality, lower costs, and higher conversions. That’s what separates a random boosted post from a well-thought-out ad campaign.
How to Know It’s Time to Hire a Paid Ad Specialist
Sometimes it’s not that your ads aren’t working, it’s that they’re not being managed the right way. Many business owners start strong, only to realise later that their campaigns aren’t bringing in the kind of results they expected. If you’ve been wondering whether it’s time to get help, here are a few signs your business might be ready for a paid ad specialist.
You’re spending on ads but can’t track results
If you’re running ads but have no idea what’s working and what’s not, that’s a clear sign you need help. You might see clicks or impressions, but if you don’t know how those numbers translate into sales or leads, then your campaign isn’t optimised properly. A paid ad specialist helps you set up proper tracking, analyse performance, optimise your campaign, and understand where your results are coming from.
Your leads are low-quality or inconsistent
Getting leads is great, but if most of them don’t fit your target audience or convert into customers, there’s a problem with your targeting or messaging. Paid ad specialists know how to refine your campaigns so they attract the right kind of leads, people who are actually ready to buy. They adjust your ad placements, and use data to improve lead quality and consistency over time.
You’re managing ads on top of 10 other tasks
Running a business is already major hard work; adding ad management to it often means it won’t get the attention it needs. Paid advertising requires constant testing, monitoring, and tweaking. A paid ad specialist can handle that for you, giving your campaigns the focus they deserve while you stay focused on running your business.
Your competitors seem to be winning online
Your competitors keep showing up everywhere, your audience’s feeds and search results, that’s not a coincidence. They’ve probably got someone managing their ads strategically. Falling behind in visibility means losing potential customers to them daily. A paid ad specialist helps you close that gap, ensuring your brand is just as visible and competitive, if not more.
Why Hire Through Arwana
At Arwana, we make it easy for small businesses to access skilled remote paid ad specialists without the stress or high costs of traditional hiring. Whether you need someone part-time to manage campaigns or a full time expert to run your entire ad strategy, we connect you with experienced professionals who already know how to deliver results while working remotely.
Our process is simple and built around quality. Every specialist goes through a careful vetting and matching process where we assess their technical skills, experience, and marketing knowledge. Once matched, we handle onboarding and ongoing support to make sure your new remote hire fits seamlessly into your workflow and starts performing from day one.
Working with remote talent through Arwana means you don’t have to worry about communication or time zone differences. Our specialists are trained to work efficiently with UK businesses. Plus, it’s cost effective. On average, our clients save up to £20,000 a year compared to hiring in-house, and overall, up to 60 percent on hiring costs.
You get quick onboarding, continuous support, and the flexibility to scale your team as your business grows. With Arwana, you cut costs, and still get top level results from remote experts who know how to make your ad spend count.
Conclusion
When it comes to marketing, organic efforts can only take you so far. Yes, they lay the foundation that helps your business grow, building visibility, and credibility. But there comes a stage where growth means more than just being seen; it means making sales and driving profit.
That’s the stage where you need a paid ad specialist, someone who knows how to turn all the attention your business gets into actual results, and if you’re thinking, you can’t really afford local talent right now because salaries are just too high, that’s completely fine. You don’t have to limit yourself to local hires. You can hire offshore.
With Arwana, you get access to skilled remote paid ad specialists who deliver the same level of expertise at a fraction of the cost. We help businesses like yours find, vet, and onboard professionals who know how to drive real marketing results, all while saving you up to £20,000 a year in salary costs.
If you’re ready to finally see your ad spend work for you, book a discovery call with Arwana today and let’s help you find the right remote paid ad specialist for your business.
