The e-commerce industry is on an incredible growth trajectory. As e-commerce continues to grow, Statista predicts it will account for nearly a quarter of global retail sales by 2027, increasing from approximately 19% in 2023. By 2025, worldwide online sales are projected to exceed $7 trillion.
The COVID-19 pandemic era can be said to have contributed to this explosive growth because it significantly accelerated e-commerce adoption due to lockdowns, leading to a rapid rise in online shopping.
For e-commerce businesses operating around the world, this growth brings exciting opportunities as well as significant challenges, particularly when it comes to finding cost-effective ways to grow. One of the best-kept secrets behind the success of large organisations is their ability to hire skilled talent. As Steve Jobs famously put it, “The secret of my success is that we have gone to exceptional lengths to hire the best people in the world.”
But for smaller e-commerce businesses, you might wonder how to hire the best talent within the constraints of a limited budget. This is no problem at all because offshore staffing is a great way to hire top international talent since they bring a winning mix of expertise and affordability.
In this article, we’ll take a closer look at five roles your e-commerce company can hire offshore employees for:
Administrative Assistant
Administrative assistants are the ones keeping things organised behind the scenes. They handle the day-to-day operations, keeping everything running smoothly.
They handle email correspondence, work schedules, record-keeping, and coordination of daily or weekly tasks for team members. Choosing to hire offshore staff for this role is a brilliant idea because it’s a great way to save money and take these tasks off your hands.
Arwana has hired administrative assistants for several small businesses, and one thing we’ve seen firsthand is the real impact they make. They take the pressure off business owners because they are familiar with digital tools and come with years of experience, so they know exactly what it takes to properly and efficiently get the job done.
PPC Executive
If you’re serious about growing your e-commerce business, a PPC (Pay-Per-Click) Executive is a must-have. They’re the ones who make sure your ads are not just running but actually bringing in the clicks, and conversions your business needs to grow.
Your e-commerce business needs this role to grow and expand its reach, so not hiring for this role is non-negotiable. If you can’t afford a local PPC executive, think about hiring an offshore PPC executive. You see, an offshore PPC executive is just as skilled as a local one.
Offshore PPC executives are highly skilled in creating and managing ad campaigns across platforms like Google Ads, Meta, X, YouTube, TikTok, and any other platform that allows pay-per-click ads. They know how to target the right audience, optimise ad performance, and make the most of your advertising budget.
Graphic Designer
Graphic designers help to create your brand image and identity. The e-commerce market is huge because there are so many competitors. Therefore, having a distinctive visual identity will help you stand out from your competition. Your logo, website, social media visuals, and even your product packaging all play a significant role in brand recognition and brand perception.
Hiring an offshore graphic designer is a smart way to get top-tier creative work without blowing your budget. These pros know how to bring your ideas to life with designs that grab attention and resonate with your audience. With an offshore graphic designer, you can build a brand that is not only authentic but also visually appealing to your target audience.
Customer Support Manager
The importance of having a customer support manager in an e-commerce business can’t be overstated. When those customer messages start flooding in, questions about orders, delivery issues, or product inquiries, you’ll need someone quick and efficient to keep things running smoothly.
They make sure customers get quick and helpful responses. Happy customers mean repeat business, fewer complaints, and a great brand reputation. Plus, when support is solid, word-of-mouth marketing does a lot of the heavy lifting.
An offshore customer support manager is a great way to handle your customer service without stretching your hiring budget.
Content Writer
You know that product page on your favourite e-commerce store that tells you everything you need to know about a product before hitting “Add to Cart”? Yeah, that was most likely written by a content writer.
Content writers are very important to e-commerce businesses because they create the copy that does the selling. They write product descriptions, email campaigns, blog posts, ad copy, design briefs, social media captions, etc. Without them, your e-commerce business would struggle to write attention grabbing content and ultimately making sales.
Hiring an offshore content writer is a smart way to keep your content pipeline flowing without overspending. These writers are skilled at creating impactful content that drives results.
In Conclusion
As we continue to see a surge in the popularity of e-commerce businesses, the growing need to have the right team cannot be understated. The success of your business doesn’t just depend on great products, you need a great team too.
If you’re looking to hire skilled talent, while saving thousands in salary costs, book a discovery call with us. The right people make all the difference, and with Arwana’s help, your e-commerce business can get the talent needed to grow to new heights.
